If you’ve always been interested in human behavior, design, or advertising techniques and you’d like to use this interest in your future career, then you might want to think about getting your mba in marketing.

Why Get An MBA In Marketing?

A lot of people these days think that marketing is on its way out.  After all, tv viewership and newspaper subscriptions are dropping.  More and more people are favoring more portable, cutting-edge ways to get information such as blogs, Internet TV, and podcasts.

There’s no doubt that the marketing world is experiencing an upheaval like it’s never seen before.  But, this doesn’t mean that the death knells are sounding.  Now is the perfect time to get your marketing mba, and here’s why.

According to the Institute of International Research, marketing is going to be the most important area of expertise for up and coming business leaders.

Why?  Well, according to marketing guru Seth Godin, it’s because competition for customer dollars is growing fiercer each year.  We’re currently living in one of the most cultured marketplaces in the world.  If you can’t tell people what you and your business has to offer, and why they should care, then you’re going to get left behind.

Increasingly, companies are paying big bucks for people who have expertise in the marketing arena.

Marketing MBA Online Degree Programs: What You’ll Learn

Your marketing mba program is going to allow you to take some truly fascinating classes.  You’re going to get an inside look into human behavior: things like emotional triggers, buying habits, and subconscious wants will all be part of your learning experience.

You’ll also get to learn more about advertising itself.  For instance, you’ll learn how to brainstorm and organize an entire corporate marketing strategy.  You’ll learn how to identify a company’s perfect target audience, and how to create a series of advertisements geared towards these people.  Using your knowledge of human behavior, you’ll be able to create ads, commercials, and sales literature that appeal to them on a very personal level.

There’s no doubt that an mba in marketing is an incredibly interesting foray into the human mind.

Some of the classes you might expect to see in your marketing mba program include:

  • Marketing and Brand Management
  • Consumer Behavior
  • Managing Information Assets and Technology
  • New Product Design and Development
  • International Marketing
  • Leading Teams
  • Sales and Customer Relationship Management
  • Managing Workplace Diversity
  • Facilitating Change

Careers With An MBA In Marketing

The great thing about getting a marketing mba is that there are tons of careers open to you once you have it, and many of them pay very well.

One career you could consider is that of a product or brand manager for a major corporation.  A product or brand manager is basically like the ceo of a specific product; you’re in charge of everything that has to do with your “baby”, from advertising to market research to shelf placement in retail stores.

Brand or product managers have teams of people working underneath them.  It’s an exciting job, but also one that’s fairly stressful.  According to, brand managers earn, on average, $72,000 to $98,000 per year or more.

An mba in marketing will also qualify you to work as a marketing manager.  Marketing managers specialize more in customer behavior and relationships.  They’re experts in things like customer retention, market research strategies, current technologies, and brand image.  This is another demanding career, and you’ll earn between $40,000 to $72,000 per year or more in this position, according to

But, this is really only the tip of the iceburg.  Many marketing mba graduates go on to start their own advertising or consulting firms.  If you decide to go this route then you can earn almost an unlimited amount of money.  Your success largely depends on how hard you work, and who you know.  Salary ranges for self-employed marketing consultants vary pretty widely, but estimates an average range of $50,000 to $80,000.

Don’t let this limit your imagination, however.  Some Internet Marketing Consultants earn $400 or $500 per hour to consult.  As you can imagine, their salary is through the roof.  If starting your own consulting business is something you want to do, then you’re limited only by how hard you work at it.

The marketing field overall is expected to grow about as fast as other fields in the country, according to the Bureau of Labor Statistics.  But because jobs are so sought-after, competition will be fierce.

It will be important to network as much as you can will you’re in school for your marketing mba; you never know when one of your professors or fellow students will introduce you to a key contact or help you get a vital internship that will open doors in the future.

Featured Online Programs

Kaplan University MBA MBA - Marketing MBA - Human Resources MBA - Finance Kaplan University – Students seeking choice in degree and curriculum supported by a vast network of teachers and resources will find that Kaplan University can fulfill those expectations with over 70 schools in the U.S. and more than 170 programs to choose from. Kaplan offers a general MBA as well as specializations in marketing, human resources, and finance.
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Walden University MBA MBA - Leadership MBA - International Business MBA - Marketing MBA - Corporate Finance Walden University – Walden University has a reputation for using career-oriented curriculum to convey skills and knowledge you can use in a job immediately upon graduating. Walden is a popular choice for students seeking graduate programs and their course catalogue includes several MBA programs like leadership, international business, corporate finance, and a general track.
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Ashford University MBA MBA - HR Mgmt MBA - Finance MBA - Marketing MBA - Business Economics Ashford University – Founded in 1918 in Clinton, Iowa, Ashford University is rich with history and a dedication to providing quality education to students. Despite its long-established roots in tradition, Ashford University also is committed to staying up-to-date by offering programs online. This includes several MBA programs like finance, marketing, economics, and a general track.
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Liberty University MBA MBA - Human Resources MBA - Accounting MBA - International Business MBA - Leadership Liberty University – The programs from Liberty University stand due to the school’s drive in integrating business ethics and moral decision-making into its curriculum. Programs from Liberty often emphasize being shareholder- and environmentally-responsible. While Liberty has many programs to choose from, common choices for MBA programs include human resources, accounting, and a general degree.
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Northcentral University MBA Accelerated MBA MBA - Marketing MBA - International Business MBA - Management Northcentral University – Northcentral University is a smaller school with most of its programs offered at the graduate level only, although some bachelor programs are available. NCU has a wide range of programs to choose from in the business field, including MBA programs in international business, marketing, management, and more. These programs are designed for working professionals and continuing students alike.
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